Olympus Digital Cameras

Olympus digital cameras continue the long tradition that Olympus has had since the first Olympus camera was introduced back in 1936.

Olympus cameras are best known for their technological ingenuity and design, and especially the 35 mm and APS models continue to have a broad and enthusiastic following.

The Olympus digital cameras, meanwhile, bring together Olympus proprietary technologies from the advanced 35 mm cameras, high-precision tape recorders, and the cutting-edge lens technologies from Olympus binoculars.

Olympus tries to cater to most needs with a broad line-up of digital cameras. In fact, their long-term goal is to establish a market leadership position in, not just in the digital camera business, but in the overall Imaging systems business.

Currently, for digital cameras, its not too far from that goal in the U.S., with a fourth position in sales and a 11.8% market share.

Olympus Digital Cameras - D-Series

Entry-level, affordable digital cameras.