Internet Dating Research

Major companies doing Internet dating research include Jupiter Research, comScore, and Nielsen/NetRatings.

Jupiter Research is one of the most often quoted companies active in online dating research and has expert analysts in this field, such as Nate Elliott, based in the New York office.

Other analysts within Jupiter with expertise in this field include Zori Bayriamova, David Card, and Corina Matiesanu.

Jupiter has released several focus reports on the Internet dating business, such as:

Dating and Personals: Assessing Future Market Opportunity, released December 5, 2002
Dating and Personals: Looking for Love, and New Growth, released November 13, 2003
Most Important Online Dating Features by Gender, released November 13, 2003
Online Dating Activities by Gender, released November 13, 2003

Internet Dating Research - comScore

ComScore is a major player in the online rankings business, and not only because the company incorporates the Media Metrix division, one of the leading surveyors of online traffic.

ComScores analysts for Internet dating services include Graham Mudd and Dan Hess, a comScore senior vice president.

Their publications on the Internet dating business include:

Online Paid Content: U.S. Market Spending Report, December 2002 (downloadable at online-publishers.org)

Internet Dating Research - Nielsen/NetRatings

Nielsen/NetRatings offers the global standard for Internet audience measurement and analysis, with coverage for 70 percent of the world's Internet usage.

Their main product in this area is NetView, which provides insight into trends in visitor and other web site traffic numbers.

Their main analyst in this field is Lauren Taub.